The feature set of file sharing tools for accessing, syncing and even creating files is compelling, and the trend of small business using Dropbox & Co. File sharing tools also offer comprehensive APIs and SDKs in all major languages to integrate other systems via code or third party tools such as IFTTT, Zapier, Microsoft Flow, and similar. Many now include enterprise features such as (federated) authentication, or user, role and permission management. They also made file syncing across devices, businesses and continents easier and more reliable, plus provided previews for pretty much all file formats that exist.
Over the last 10 years, file sharing tools have done a great job in replacing file server based storage and made content better accessible in a globalized world. Given this, file sharing tools literally own what the DAM industry was invented for, offering us DAM vendors more competition than we wished. Others would also argue that file sharing tools are not enterprise-ready.īut thinking that file sharing tools are no competition to DAM misses the bigger picture: File sharing tools are the de-facto standard for not just file sharing, but also creation and collaboration. Dropbox and other file sync and share systems already own the DAM world - DAM vendors just don't realize it yet.Īsk anyone in the DAM industry if Dropbox is a DAM and the answer will be a firm "no." But does it still hold true that Dropbox & Co are just file sharing tools?ĭigital asset management (DAM) advocates say file sharing tools (your Dropboxes, Adobe Clouds, Google Drives OneDrives and the like) cannot really handle metadata and poorly support custom image and video conversion.
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